Brand effect on consumer buying behavior

Different society, different levels of needs, different cultural values.

The Effect of a Brand on Consumer Behavior

The effect of a brand that provides downloadable and interactive information on a category that its products fall under is that consumers begin to talk back to the brand by providing feedback, offering their own information and caring about the brand enough to support it and keep it on top.

Hypothesis generation, exposure of evidence, encoding of evidence and integration of evidence. Car dealerships offer test drives. Ina store employee was trampled to death by an early morning crowd rushing into a Walmart to snap up holiday bargains.

A person in the middle class makes his buying decisions based on utility. Mirrors near hotel elevators are another example.

As a result, it has a huge effect on the things you purchase. Brand knowledge is a very important factor. The questionnaires go beyond asking people about the products they like, where they live, and what sex they are.

Marketing News, 9th june, 31 A decision to purchase an analgesic preparation is motivated by the desire to avoid pain negative motivation A decision to buy an ice-cream sundae is motivated by the desire for sensory gratification positive motivation Another approach proposes eight purchase motivations, five negative motives and three positive motives, which energise purchase decisions as illustrated in the table below.

US is not a classless society. Global Reach through YouTube: As they grow older, their expenses on these things shrink. In addition to store locations, they include the music played at stores, the lighting, temperature, and even the smells you experience. Discounters like Half-Priced books saw their sales surge.

They decide what to purchase, often based on their disposable income or budget. This is also known as "post-purchase intention".

For other brands, the consumer may have indifferent feelings the inert set. The advertisers can squeeze the number of customers with the innovative video content by investing very low on YouTube. Low-involvement products are usually inexpensive and pose a low risk to the buyer if she makes a mistake by purchasing them.

It is why same ads do not work with all customers. Societal factors are a bit different. Journal of Retailing and Consumer Services, 4 2, Consumers, depending on their geographic, demographic, psychographic and behavioural characteristics, will decide which attributes are important to them.

As we explained in Chapter 2 "Strategic Planning"to sustain their products, companies often launch their products in other parts of the world. Individuals perceive similar situation differently due to difference in the way they interpret information.

These are typically expensive purchases, or purchases with high social visibility e. People buy different things based on their ages and life stages. How do low-involvement products differ from high-involvement products in terms of the risks their buyers face.

If you have a small operation you can simply record daily sales at the price point in a spreadsheet program, but if you have a larger operation you may need dedicated software.

The content they deliver in the ads is more excited to watch. Certain products become their status symbol and people know them by their choice of picking up products that are exclusive.

Consumer behaviour

Apparently, consumers too broke to go to on vacation or shop at Saks were instead watching television and treating themselves to the products. You can start by checking on the prices set by competitors and reviewing business case studies.

What could be more comfortable than shopping at home?. consumer affection has a decisive effect on brand attachment. Morgan and Hunt () emphasize that brand trust and affection connotes the level of a consumer’s fondness for the brand.

The research paper is about the impact of branding on consumer behavior. Brand knowledge is a very important factor. As the consumer is more aware of the brand and he has all the knowledge about its price, quality etc., the more he will be attracted towards that brand. Consumer Buying Behavior refers to the buying behavior of the ultimate consumer.

A firm needs to analyze buying behavior for: Buyers reactions to a firms marketing strategy has a great impact on the firms success.

A recent report from Deloitte shows how social media affects consumer behavior. The study focused on how social media affects consumers from different age ranges and races. Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping.

Here are some key statistics on the influence of brand on consumer purchase decisions: Advocacy – 38% of people recommend a brand they like or follow on social media. Brand – 21% of consumers say they pruchased a new product because it was from a brand they like.

Brand effect on consumer buying behavior
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Chapter Consumer Buying Behavior Notes